Average Rankings show where your locations pull up online when your keywords are searched in your local area.
If you look down here at the bottom, you see you keywords. These are housed within your location data. Anytime you need to make an edit to a keyword, you would click on the ‘My Account’ section and go to ‘Manage locations and competitors’ screen.
This allows you to see the average ranking for your keywords across all locations..
You can narrow down this view to one location in order to get the actual rankings.
Page 1 Rankings will allow you to see the number of times your keywords are being shown on page 1 search results across the different provider sites.
The ultimate goal is to be on page 1 of search results. In order to do that, all of your business listings much have consistent and accurate information online, engaging with your customers on all social media, and of course you want to get lots of reviews, good quality reviews, and be responding to those reviews.
You can filter these reports by local or web. Local is looking at your local listings, while web shows you the rankings for your local web pages.
You can filter to a specific date range or provider.
